• 15:00 – 15:45 Registration & AMAZE experience

    Wander through a sequence of immersive, sensory-rich rooms filled with stunning visual effects, lasers, meditative soundscapes, smoke and interactive media art. Then grab a seat and network with other attendees before we get started.

  • 16:00 – 16:15 Welcome keynote

    Join our host, Alex Van Gestel, as he introduces the conference theme: AI Made Real.

    Speaker:
    Alex Van Gestel, VP, Head of Benelux and Consumer & Services EMEA

    Alex Van Gestel
    Alex Van Gestel
  • 16:15 – 16:45 Beyond Channels: Building the Intelligent Front Door with PostNL

    Jeroen Manten will explore how agentic AI is reshaping the metachannel customer experience.

    Speaker:
    Jeroen Manten, Director Digital IT at PostNL

    Jeroen Manten
    Jeroen Manten
  • 16:50 – 17:20 Albert Heijn keynote

    Stay tuned for details on the keynote.

    Speaker:

    Jeroen Manten
  • 17:30 – 18:30 Explore our innovative demos

    Grab something to drink and dive into hands-on AI experiences, from a virtual try-on for Zalando to ‘racing’ an F1 car for Hugo Boss X Aston Martin.

  • 18:30 – 20:20 Dinner and talks

    Sit down for dinner while enjoying the presentation by Pim Haselager on the topic of neurotechnology.

  • 19:30 – 19:50 Pim Haselager: Neurotechnology: Minds, brains & AI

    Working where philosophy, psychology and AI collide, Pim Haselager uncovers how intelligent systems and neuroscience are reshaping our world.

    Speaker:
    Pim Haselager, Department of AI, Donders Institute for Brain, Cognition and Behaviour, Radboud University Nijmegen

    Pim Haselager
    Pim Haselager
  • 20:15 Closing remarks

    Final thoughts and reflections on the day.

  • 20:30 – 22:00 Dessert, drinks and explore our demos

    End the day with hands-on exploration of our demos, conversations with our speakers and connecting with peers over drinks and dessert.