• 12.30 – 1.30PM: Networking Lunch & Immersive Demos

    Come early and experience our interactive AI case studies and demo's.

  • 1.30 – 1.45 PM: Welcome keynote

    Join our host Alex Van Gestel as he introduces the conference theme: “AI Made Real”.

    Speaker: Alex Van Gestel, VP, Head of Benelux, Empathy Lab by EPAM.

    Alex Van Gestel
    Alex Van Gestel

  • 1.45 – 2.25 Panel: Beyond the Buzzword: Turning AI into Real Business Value

    AI is everywhere - but how do we move from hype to real impact? In this 30-minute panel, Jean-Vianney Philippe, one of Belgium’s most respected voices in media and marketing, moderates a conversation with Azhar Kholwadia, Global Head of Digital and Grow that Aston Martin, Pieter Duron, Digital Transformation & Growth Executive at TVH & Virginie Simeons, Marketing & Digital Engagement Director at Empathy lab.Together, they’ll share their experiences, challenges, and breakthroughs in making AI deliver measurable business value. Expect sharp insights, practical lessons, and a clear-eyed look at what it takes to turn AI ambition into meaningful outcomes.

    Speakers: Pieter Duron, Global Ecom Merchandising Executive, TVH
    Azhar Kholwadia, Global Head of Digital and Growth, Aston Martin
    Virginie Simeons, Marketing & Digital Engagement Director, Empathy Lab by EPAM

    Moderated by: Jean-Vianney Philippe, Owner & Managing Director, Media Marketing

    Pieter Duron
    Pieter Duron
    Jean-Vianney Philippe
    Jean-Vianney Philippe
    Virignie Simeons
    Virginie Simeons
    Azhar Kholwadia
    Azhar Kholwadia

  • 2.25 – 2.50 PM: Ahold Delhaize Keynote

    Speakers: Ksenia Sartori Associate Director, Digital Engagement, EPAM,
    Thanh Ha Alex Nguyen, Senior IT Director Data Analytics & Digital Engagement, Ahold Delhaize

    Ksenia Sartori
    Ksenia Sartori
    Thanh Ha Alex Nguyen
    Thanh Ha Alex Nguyen

  • 2.50 – 3.20 PM: Coffee break & Immersive Demos

  • 3.20 – 3.45 PM: The CMO as Growth Architect

    In this session, David shares how AI-Native Growth Orchestration transforms both customer journeys and organisational capabilities. Featuring case studies from Mars, Reckitt and more, learn how brands are building systems that deepen loyalty, drive connection, and create scalable, measurable success in an AI-first world.

    Speaker: David Billings, VP, Empathy Lab by EPAM

    David Billings
    David Billings

  • 3.45 – 4:10 Innovation in Marketing Measurement - Mars Wrigley case

    As a CPG, how do you build a better link between your media investment and incremental in-store sales? That was the challenge Mars Wrigley set out to solve. In this session Liz Salway will uncover how they unlocked real-time sales incrementality measurement by combining fragmented media and retailer data into one AI-ready ecosystem. The result? Insights that empowered marketing and commercial teams to test, collaborate, and drive smarter business decisions.

    Speaker: Liz Salway, Senior Director, Marketing Consulting, Empathy Lab by EPAM

    Liz Salway
    Liz Salway

  • 4:10 - 4:35 PM: Being a CMO in a digital World

    How do you reinvent your job of CMO in a rapidly evolving digital world? What do you need to avoid becoming obsolete over the next 5 years? Knowing all the tools and having all the data is not enough to be successful. You need a different way to think about your job ! Come and discover the art of thinking of a CMO in a digital world.

    Speaker: Luc de Brabandere, LdB, Corporate philosopher, cofounder of Cartoonbase

    Luc de Brabandere
    Luc de Brabandere